Bloggers (including PetsitUSA.com
& The Pet Food List
) hit the news again, this time in USA Today: Pet-owning bloggers mobilize on food front
America’s pet owners — 56% of U.S. households, according to the American Veterinary Medical Association — were hungry for information as news spread that thousands of dogs and cats might have died after eating ingredients exported from China that were laced with an industrial chemical called melamine.
What they found was often piecemeal, difficult to find in one place. There were daily stories in newspapers and on TV. Press releases announcing recalls were scattered on a dozen pet-food maker’s websites.
Then came the accidental bloggers. Within a week, a front line of websites sorted themselves into a news-and-information collection-and-dissemination machine.Read the rest of the story here..