One of the ideas I had about this is not exactly original; the way that the others I mentioned gained momentum in their causes was to gain sympathy from influential people. Those influential people attracted attention from everyone, everywhere they went, all the time. This is how the media gets interested in modern day causes. They are not interested in the cause....only in the people
who are interested in the cause...right?
Getting Senators, and important doctors involved in this is a good start, because those aforementioned influential people are going to need to be convinced of the importance of this debacle by these learned people who won't come off sounding hysterical, or overly emotional, but will assertively and calmly explain the real dangers behind this catastrophe.
Getting these two kinds of people together on this issue is I think the ticket here. One is attracting attention...the other is saying all the right things and convincing more and more people as they go along to be concerned enough to also get invloved.