PFT, now you're talking my other language and something that I think is very important to factor into the equation of any requests made of pet food companies.
As I've said from the get-go, we are fully aware that garlic is in fact "toxic" but we are careful to put emphasis on those quotation marks
and to be honest... no, we did not know that it was such over 10 years ago when we created the food.
That being said, I think Back to Basics (with a lot of recommendation from myself and also -congrats- you guys) is slowly moving into the direction of trying to make a great food even better by paying more attention to the concerns and requests of the public. Our current midset is actually an expansion of the brand called (tentativley) Back to Basics "options". The suffix is to imply that it is an extension with the same heart and integrity of our original, but appealing to more in-depth conscious minds. In addition to this we are also planning for ever-increasing transparency via our website first (cheaper.. we ARE a small and therefore limted funds company still) and eventually our packaging.
It will take some time... only because we again ARE smaller and thus can't snap our fingers for results like some of the big boys, but I promise you that this is our goal.
I just got home and dinner is ready so I'll have to follow up on this tommorrow sometime, I'm glad to see this post revisited and as with all things and hoping for the best possible outcome in the end.