Garlic in Back to Basics

[Beowulf]

PFT, now you're talking my other language and something that I think is very important to factor into the equation of any requests made of pet food companies.

As I've said from the get-go, we are fully aware that garlic is in fact "toxic" but we are careful to put emphasis on those quotation marks and to be honest... no, we did not know that it was such over 10 years ago when we created the food.

That being said, I think Back to Basics (with a lot of recommendation from myself and also -congrats- you guys) is slowly moving into the direction of trying to make a great food even better by paying more attention to the concerns and requests of the public. Our current midset is actually an expansion of the brand called (tentativley) Back to Basics "options". The suffix is to imply that it is an extension with the same heart and integrity of our original, but appealing to more in-depth conscious minds. In addition to this we are also planning for ever-increasing transparency via our website first (cheaper.. we ARE a small and therefore limted funds company still) and eventually our packaging.

It will take some time... only because we again ARE smaller and thus can't snap our fingers for results like some of the big boys, but I promise you that this is our goal.

I just got home and dinner is ready so I'll have to follow up on this tommorrow sometime, I'm glad to see this post revisited and as with all things and hoping for the best possible outcome in the end.

Cheers!
-Michael

[Davis]

A standing ovation for you Mike!! Your attentiveness and willingness to listen to our concerns is very much appreciated.  And then to take it a step further and attempt to move into other positive directions is going to gain you and your company a great deal of respect. A big thank you!

P.S.  And you were also very receptive on the Chat and did a great job. It was good to see you getting involved in a positive way. My hat goes off to you. 

[Mary K]

Yes, it is good to see we are being listened to and treated with respect. Just a funny note, I made some homemade garlic bread the other day and was eating it toasted. One of my cats (the junk-food junkie) started begging me for a piece. I remembered this thread, but decided to give her a bite, and she ate it appreciatively. Perhaps she just needed a dose, as the next day she turned her nose to it!