PF Industry Notes That Petsumers Getting Smarter

[Hannie]

Wasn't sure where to post this but I think we all should give ourselves a big pat on the back........we made our point!  Thanks, Susan.

http://www.truthaboutpetfood.com/articles/470/1/The-Pet-Food-Industry-Notes-that-Petsumers-are-getting-Smarter/Page1.html

Since the 2007 pet food recall, many pet owners have gained an education; a pet food education.  We know what to look for on a pet food label, we understand the definitions of many ingredients, and we are determined to find only the best for our pets.  Now, the pet food industry is talking about how to deal with educated pet owners.

The Pet Food Industry online publication has a recent article about ‘dealing with educated and empowered pet owners’.  “With pets elevated to full family member status, is it any wonder their owners approach pet care and feeding with the same mindset?  Combine that with hyper-awareness of the 2007 and subsequent pet food recalls, and you have the perfect recipe for involved pet owners who not only want, but demand, to know everything possible about pet food products, ingredients and processing.”

Yes…it’s long past the time of pet food hiding behind fluffy pictures and slick marketing.

The article continues…”Sometimes this involvement allows pet food manufacturers and the industry to shine; sometimes it puts companies in the crosshairs, particularly if it rises to the level of activism.”

Several of those quoted in this article mention fear in pet owners and those that prey on fear.  Their biggest concern was lawyers.  “The admission of a problem or guilt most likely opens a company to product liability claims and endless lawsuits.”

Marion Nestle, author of Pet Food Politics; Chihuahua in the Coal Mine, gives the best advice to industry…”Companies that take complaints seriously and treat customers with respect ought to do just fine in the long run.  Be respectful, be honest, tell the truth.  The rest will be easy.”

I completely agree.  The problem is that few pet food manufacturers are honest and few tell pet owners the truth.

To read the full article from PetFoodIndustry.com, visit http://www.petfoodindustry-digital.com/petfoodindustry/200910?folio=28#pg30

Wishing you and your pet(s) the best,

Susan Thixton
Truth about Pet Food
Petsumer Report
www.TruthaboutPetFood.com